With a user base of 1 billion people, Instagram has quickly become the go-to social network for many users. And it’s no wonder since the app is a great way to create stunning pictures and videos to share with your followers.
But it’s not just the app that’s great. The community is incredibly active. Every day, around 60 million photos are shared, and the service gets over 1.6 billion likes.
And while Instagram is great for sharing photos and videos, it’s also a great way to keep up with what your friends are doing. It’s a great way to see what’s going on in the world around you.
But Instagram is also a great way to network with other users. If you have a business, or you’re just looking to boost your social media presence, Instagram is a great way to do that.
In this blog post, I’ll cover the basics of using Instagram and how to use it to grow your business.
1. Start with a great headline
The headline is the most important part of your graphic. It’s what your audience will read first, and it’s what will tell your audience what your graphic is about.
When you’re coming up with a headline, think about what you want to say and how you can say it in as few words as possible. The best headlines are short, sweet, and to the point.
For example, if it is a brand event where a new product, a perfume, is launched, a good headline could be: ‘Discover the New Essence: Elegance and Freshness in Every Drop’”.
2. Use a strong font
Designing social media graphics isn’t just about the images you use. It’s also about the text and the fonts you select.
A strong font can help your text stand out and make a statement. It can also help set the tone for your design and your brand.
When it comes to selecting a font, there are a few things to keep in mind. First, make sure the font is easy to read. You don’t want your audience to have to work hard to figure out what your graphic is trying to say.
You also want to make sure the font you select is on-brand. If you’re not sure what your brand font is, you can use the same font you use for your logo or your website.
If you’re looking for a new font for your social media graphics, there are plenty of options to choose from. You can find free fonts on websites like Google Fonts and Adobe Fonts, or you can purchase premium fonts from a site like Creative Market.
3. Make it the right size
The size you choose for your graphic is important. You want to make sure your image is the right size for the platform you are using.
For instance, if you are designing a Facebook post, you’ll want to make sure your image is 940 x 788 pixels. But if you are designing an Instagram story, you’ll want to make sure your image is 1080 x 1920 pixels.
If you are using a design tool like Canva, you can easily set the size of your graphic to the correct dimensions for the platform you are using.
4. Use color to evoke emotion
The colors you choose for your graphic design can have a big impact on the emotions it evokes. That’s why it’s important to choose your color palette carefully.
For example, if you want to create a sense of urgency or excitement, you might use bright, bold colors like red or orange. On the other hand, if you want to create a sense of calm or tranquility, you might use softer, cooler colors like blue or green.
Consider what emotions you want to evoke with your social media graphic and choose your colors accordingly. You can even use color psychology to help you make your choices.
5. Use the right tools
The key to great design is using the right tools. And when it comes to creating social media graphics, you have a lot of options.
A few of the most popular tools include:
Canva: Canva is a free, web-based tool that makes it easy to create beautiful designs. The platform offers a wide range of pre-made templates and design elements that you can use to create your social media graphics.
Adobe Spark: Adobe Spark is another free, web-based tool that makes it easy to create social media graphics. The platform offers a wide range of pre-made templates and design elements that you can use to create your social media graphics.
PicMonkey: PicMonkey is a free, web-based tool that makes it easy to create social media graphics. The platform offers a wide range of pre-made templates and design elements that you can use to create your social media graphics.
Adobe Photoshop: If you’re looking for a more advanced tool, Adobe Photoshop is a great option. The platform offers a wide range of pre-made templates and design elements that you can use to create your social media graphics.
Whichever tool you choose, make sure to familiarize yourself with the platform and all of its features. This will help you create the best possible designs for your social media posts. You can also turn to ChatGPT prompts for social media posts to assist in creating engaging content in no time.
6. Use a social media graphic template
If you’re not a professional graphic designer, creating a social media graphic from scratch can be a daunting task.
But don’t worry! There’s an easy way to get around this: use a social media graphic template.
There are tons of free and paid templates available online that you can customize to fit your brand and message.
Social media graphic templates come in a variety of sizes, styles, and themes, so you’re sure to find one that fits your needs.
Plus, they’re super easy to use. Just choose a template, customize the text and images, and you’re good to go!
Using a template is a great way to save time and ensure that your social media graphics look professional.
7. Focus on the benefits
One of the most important things to remember when designing social media graphics is to focus on the benefits of your product or service. You want to show potential customers how your product or service can make their lives better.
This means you should avoid using too much text in your graphics. Instead, use images and colors to create a mood or feeling that will help potential customers imagine how they would feel if they used your product or service.
In the example above, the graphic uses a simple image of a woman with a smile on her face to convey the benefits of the product. The text is kept to a minimum, and the colors are bright and cheerful, which helps to create a positive mood.
8. Create a call to action
When you’re designing a graphic or video ad for social media, you should always have a goal in mind.
Do you want to increase engagement on your post? Get more people to click on your link? Or maybe you want to increase brand awareness?
Whatever your goal is, make sure you have a clear call to action in your graphic. This can be as simple as adding a button that says “learn more” or “click here.”
Or you can get creative and add your call to action to the text in your graphic. Whatever you decide to do, just make sure it’s clear and easy for your audience to see.
9. Use the right images
The images and graphics you use in your design can make or break your social media Job marketing.
The best images to use in your designs are high-quality, eye-catching, and relevant to your brand and your message.
There are a few different ways you can find images to use in your designs:
• Use stock photos: There are tons of websites where you can find high-quality stock photos to use in your designs. Some of our favorites are Unsplash, Pexels, and Pixabay.
• Take your own photos: If you have the time and resources, taking your own photos is a great way to create custom images for your designs.
• Use image filters: If you’re using a tool like Snappa, you can apply filters to your images to give them a unique look.
• Use image effects: You can also use image effects, like blurring or cropping, to make your images more visually interesting.
10. Make it shareable
The biggest goal of your social media graphics is to get people to share them. After all, the more shares your graphics get, the more eyes will be on your content and the more traffic you’ll drive to your website.
You can encourage people to share your graphics by including a call to action at the end of your social media posts. This can be as simple as “tag a friend who needs to see this” or “share this post with your followers.”
You can also create graphics that are designed to be shared. For example, you could create a quote graphic and include a call to action that encourages people to share the graphic with their followers.
11. Be consistent
Consistency is key in social media marketing, and that applies to your graphics, too.
Your graphics should all have a consistent look and feel, and you should also make sure you’re using the same colors, fonts and brand elements in all of your designs. This will help your graphics to stand out and be more recognizable to your followers.
You should also be consistent in the types of graphics you create. For example, if you post a lot of quote graphics, make sure you’re creating new ones on a regular basis.
12. Make sure your social media graphic is mobile-friendly
With the majority of social media users accessing the platforms via mobile devices, it’s crucial that your social media graphics are mobile-friendly.
This means making sure that your social media graphics are the correct size and dimensions for the platform that you’re designing them for. If your graphics are too small, they’ll appear pixelated and low-quality. If they’re too large, they may not display correctly on mobile devices.
You should also consider how your social media graphics will look on a small screen. Be sure to use large, easy-to-read fonts and avoid adding too much text to your graphics.
Conclusion
Creating social media graphics can be a lot of work, but it doesn’t have to be. With the right tools, you can create high-quality graphics faster than ever before.
I hope you found these tips helpful!
If you have a favorite tip that we didn’t cover, let us know! We’d love to hear from you.
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